Best Softwares for Logo Design

 

A logo is the most important thing in a business. A logo is usually known as the first impression of the company. Many software are used by a logo designer to create a unique logo for your company.

I will leave a list of some of the best software that can be used for logo designing.

Adobe Illustrator

Adobe Illustrator comes from Adobe Creative Suite. It has plenty of features that allow you to make different designs and illustrations in no time. Adobe Illustrator works with vector design applications. It is said to be the best software for vector-based designing. This software is relatively easy and lets you improve your design perfectly.

CorelDraw

CorelDraw is the easiest design software you will come across. Even if you are a beginner, CorelDraw will make your logo design process a cakewalk. There are other tools in CorelDraw like Corel capture and Corel photo-shop that again enhance your designing experience. The logos created in this software are extremely professional and of superior quality.

Adobe Photoshop

Adobe Photoshop is usually known as the master of photo editing. This is another one and probably the best one from the Adobe family. Photoshop is used by design professionals to create magnificent logos, images, illustrations and 3d paintings. You need some real Photoshop skills to make great designs here.

GIMP

GIMP is the short form of GNU Manipulation Program. This logo design software is free to use and is an open-source image editor. It is associated with features that have an intuitive interface for you to create beautiful designs. You can use GIMP on platforms like Linux, Windows and Mac OS X.

Inkscape

Inkscape is an open-source vector design software. It is free to use. It is perfect for designing any kind of illustrations and any other type of graphics. Inkscape is compatible with Linux, Windows and Mac OS X. This software supports SVG format which stands for Scalable Vector Graphics. There is also a web design library that helps you to create some excellent illustrations.

Canva

Canva is online design software. It is effortless and quick to use. You can create some explicit logos and designs from the templates provided by the software. Canva is free to use, but it also has a premium version called Canva Pro which is available at a nominal price. This software is great for beginners and non-designers as you don’t require any design experience to use this tool.

Hatchful by Shopify

Hatchful logo maker is powered by Shopify and is a fantastic logo design software. It creates logos suitable for your business and specifications. When starting to create, you have to choose your business field, and then you have to choose a layout from the options. After that, add the name and tagline of your business. They will give suitable options, and then you are also free to edit those to give a personal touch.

Adobe Spark

Adobe knows when to launch which software when it comes to design. Yet another software from the Adobe family, Adobe Spark is just as cool as other design software. In this software, you can create beautiful graphics with the visual method. Logos can be created in minutes with Adobe Spark.

Are you looking for the best logo designer in Adelaide? Well, you are in the right place. Call our Studio 60 Design now to get the best logo for your company.

The Wonders of Graphic Design Never Ends – Here It’s for 2016

 

Best Graphic designers are never at rest on exploring what latest to be included in their works. The trends and methods are ever changing and for those who want to come up with the best designs, it is vital to keep a track of the latest trends in this arena. Here we will discuss a few best trends suggested by the experts for year 2016.

  • A fine blend of contemporary and retro

Getting inspired from the design aesthetics of the early 19th century, the most brilliant artworks now include a playful twist of vintage styles. You can see space themes and pixel art as examples, which may fire the nostalgic memories of a viewer by making them think of the first generation PCs or old video games of the 80s.

  • Material design

Google kick-started the concept of material design a while back, which brought forward an amazing slew of design concepts incorporating material design principles as the usage of light and shadow effects, bold colours, and large typeset etc.

  • Dramatic typography

We have seen the rise of dramatic typography over the last few years, which had gone beyond its primary purpose of delivering a message. The intelligent creators now use it to make memorable statements with a wide range of experimentation in colour, size, texture and arrangements.

  • Colours – bold and bright

More matching to the styles of 80s and 90s, the most vibrant hues are proving out to be popular picks in 2016. This trend is also found to move forward to more muted post‑second world war inspired patterns and neon, bright pastel, and more saturated colours.

  • Geometric shapes

Geometric patterns were all-time favourite, which now aligns more with the trends of the 80s. Geometrical figures can be gracefully applied in various ways including individual graphical elements, backgrounds figures, and also scientific illustrative technique to ensure both functionality and aesthetics. It is also ideal to keep an eye on the design technique know as “low poly,” which was started as a 3D-modeling technique.

  • Negative spacing

Also known as ‘white space’, negative spacing is now an essential part of any classic design form. This style became popular in 2015 and continues to be so this year too. When used strategically, white space cleverly converts into a mode of communicating deeper meanings, particular for logo and branding projects. At the minimum, it can give your design a simple and minimalist look.

  • Modular designs

Modular layout or also known as card-type layouts have been so popular lately. You can see many of the biggest brands have adopted this design method for their websites and mobile apps. It makes scrolling and getting info much easier on mobile screens. Card-style also makes the designs much compact and loveable.

  • Custom illustrations

Many say that the use of stock photography is almost dead. However, stock photography and graphics are now getting replaced by illustrations and custom imagery. The new-age designers want their work to look more generic and no one wants their specific branding elements come up as the same in the competitor’s websites. So, working on creating a one-of-a-kind solution is important.

Be default, abstract and minimalist designs are going to be the future of graphic designing. If you are a business owner looking forward to a graphic designing professional, ensure that they have a basic understanding of the latest trends to work better on your projects.

The Major Do’s and Don’ts to Add to your Internet Marketing Checklist

 

Internet marketing now has an inevitable role in business success. Not just for e-commerce, but the offline businesses too largely depend on internet marketing for business promotion. When it comes to planning internet marketing, there are many guidelines to consider to do it in a proper and successful manner. The online marketing tips we discuss here will demonstrate a few successful marketing strategies versus some bad techniques you should stay away from.

Do’s of internet marketing

  • Whenever you execute an internet marketing campaign, arrange information in the most concise and simple manner. Giving the users what they exactly want and enabling them an easy and quick access to it is the key to success.
  • As a base of all your internet marketing affairs, have a user‑friendly website, which should be capable of bringing in repeated traffic.
  • Use simple and easy to remember domain names. If it is too complicated or difficult to correlate with what you do, the users may tend to stay away from your site.
  • Learn search engine optimisation strategies and the changing trends in it to incorporate it in your website during the development itself. If people start finding out your website through search engine referrals, then there is a higher chance to get more traffic and earn more money through internet.
  • Use a good short email signature. Nowadays, an email signature with URL is an ideal way to drive traffic to your website. Grab user attention to your mail signature and get them tempted to visit the site.
  • Try to stimulate positive interaction through your portal. You can use some online polls or contests to get information about your audience.
  • Keep on making adjustments to your official website and revisit the search engine marketing (SEM) campaigns every once in a while based on the data you get about user response.
  • Do blogging as an effective way to get user engagement. Offering informative and quality content to the users will surely help building your reputation and get traffic redirected.

Don’ts of internet marketing

  • Don’t use black hat SEO techniques. These technique are now easily identified by the search engines and your site will get instantly banned from the listings.
  • Don’t publicise your portal until it is completely ready for use. If people come to you site and identifies it is not fully functional, they won’t ever take the pain to come back even when it is ready.
  • Don’t prompt them to register for the smallest piece of information. If there is a valid reason why registration is required, try to keep the information collected to a minimum so that the users feel comfortable to do it.
  • Never forget the user when you do things online. User-friendliness should be your guiding principle whatever you do in terms of online promotions.
  • Don’t send long email messages which the new-age users hardly spend time to read. Keep the message as short and to the point as possible.

By following all these tips on managing online marketing campaigns, your website traffic will surely increase overtime. However, it is essential to be updated about the most upcoming practices to consistently keep on top. For small business owners, we suggest you hire a local seo agency.

Aiming at SEO? Learn the Top 6 Techniques to Rank Best in 2016

 

An all-time golden rule of SEO from now will be to bury your noses into reviewing the website content and invest your valuable time and money to optimise content. The trends of SEO were always changing based on the changes in ranking algorithms of search engines, especially Google. 2016 is also not different and here comes a few techniques to be in line with the upcoming trends you can expect this year.

SEO

Think better to Rank better

We will put forth the best techniques and tools SEO specialists and business owners can consider for year 2016. However, view these in light of your unique objectives and the industry you represent to reap the best benefits.

  1. Have crisp, stylised content

As it always had been, fresh and engaging content does the trick in SEO. You can start a blog and constantly update it with high quality and informative content about trending topics, which can take you high up in establishing your business and drive traffic.

While doing this, try to step out of the traditional shoes and think of more innovative ways for the modern searchers to hit you right. The major base on which Google is changing its search algorithms is the shift happened in the nature of keywords used by the searchers. Gone are those days of generic keywords hitting the trick, searchers need exactly what they want and know how to do it. Bringing them your way is not possible anymore, so be set to go at their ways.

  1. Keywords are still the KEY

Hottest discussion topics on the SEO forums for quite sometime now is whether keywords still hold the same importance they once had. The answer for all versions of this question is a big ‘YES’, but in the context of quality content. So, if you are of old school, trying to stack your content by simply playing around the keywords, you are doomed! Be insightful to make the keywords an integrated natural part of your content to be successful.

  1. Short stories don’t sound good

It is not just the keywords, but the count of words of your content can also impress the Google crawlers. Now, in-depth relevant articles are preferred over the kkeywords stuffedblogs. You can consider about 1000 words as a standard count of an article, whereas based on various search engine strategies, the recommended count is 1500 words.

  1. Topical targeting

It is more beneficial to optimise the whole website if it is possible than optimising a page, right? This can be worked out now. For this, you have to construct your whole site around a specific topic or theme. Aiming at two birds with a single stone, it can keep your visitors entertained along with the search engines finding your site so attractive. Easier to say, but it will take a bit of effort and thoughtfulness to accomplish it this way for maximum benefits.

  1. URLs playing tricks

A small change on the URL can also make a big impact on SEO. A fine approach to optimise your URL include;

  • Restrict URL size to 100 characters
  • Use hyphens and dashes to separate the words in your URL
  • Create 3 sub-directories at the max.
  • Try to focus on location-based keywords in URLs for local rankings benefits.

Most importantly, you need to consider the impact of mobile phones in web browsing and Google’s priority to mobile-friendly websites. So, to be on top always ensure that each element of your website is mobile optimised.

3 Latest Trends Which Will Define Web Design in Year 2016

 

Web design, at all times, thrives to create fresh with imitation and innovation coming together.

Making it simple, we all tend to incorporate the latest trends in what we create, stick to them until it becomes ubiquitous, and then search for the next big thing in web design to imitate. As we are just into the first quarter of 2016, this is the right time to search for the new and explore the techniques, which will make waves for the rest of the year to. Let us discuss a few such things, which may thrive this year.

  • Diversity

There is no set rules on how a website should look. You don’t have to stick to any mould to develop a personal or business website. There are people who want to make their websites exactly matching to the others of the same industry. However, there is always a value for something comes as fresh or something that has a ‘feel different’ appeal.

When it comes to diversity, many of these ‘feel different’ calls are only superficial. The universality of WordPress, usage of responsive frameworks, and the desire to go with the trend has restricted it largely to uniform designs. But, considering the urge for diversity in 2016, you can expect something in terms of theatrical presentations.

There may be unique ways tried out by the designers, not only the presentation of web pages, but also navigation. Say for example, the video controls show advancement to a semi-transparent overlay. Many unique layouts and grids on demand, animations with CSS3, availability of variety of new fonts etc. offers a greater possibility for diversity than ever before.

  • Richer illustrations

Diversity can also be expected in year 2016 in terms of illustrations as we have started seeing things like handmade artworks. Stock photography and high-quality graphics had a greater role to play in the past; however, this year more websites rely on the hand drawn art to offer a more aesthetic visual appeal.

Hand-drawn websites surely have more warmth and originality, which cannot be matched with flat designs. The new-age web designers also add an extra element of distinction to their designs with contemporary illustrations. As context plays vital nowadays, creating the most artful situational context is the key to get a grip.

  • Artificial intelligence

When and where the interaction happens is vital now than how or why. It can be over a phone, a PC, or through internet TV. It can be indoors, outdoors, or anywhere on the go. Unlike someone sitting in front of a personal computer to make an interaction happen, now there are variety of situational combinations in which a user interacts with a product.

Considering this fact, UI designers have a bigger responsibility to create the machine responses seamlessly to match to the ‘when and where’ situations. However, it is not possible for them to instantaneously assess the user’s context at real time. But, the sophisticated AI engines can do it well. Now, one major change we can expect for the rest of the year is an increased human reliance on AI services like Cortana, Siri, and GoButler etc.

As witnessed in 2015, mobile-first design is the apt approach for the designers to take in 2016 too as the volume of mobile internet surfers is expected to exceed that of the PC users this year.